Clearbit converts unstructured web information into precise B2B data sets, enriching leads, scoring accounts, and revealing anonymous buyer intent.
What it is
Clearbit is a business intelligence provider that processes public information, proprietary records, and large language models to turn raw web data into standardized business profiles. Now part of HubSpot, the system helps go-to-market teams clean up lead records, prioritize inbound traffic, and optimize conversion funnels.
Key features
- Converts unstructured information into precise records for global leads, contacts, and accounts
- Evaluates and routes incoming prospects in real-time based on fit criteria
- Provides detailed industry classifications including NAICS, GICS, and SIC codes
- Maps corporate hierarchies to connect parent companies with specific subsidiaries
- Standardizes job titles into uniform roles and seniorities for accurate targeting
- Turns anonymous website visitors into actionable buying signals using IP intelligence
- Shortens sign-up forms by automatically filling missing fields using an email address
Who it's for
Clearbit is built for business-to-business sales, marketing, and revenue operations teams that require clean data to qualify prospects and target outbound accounts effectively.
Pricing
Check the official website for current pricing.
Use cases
- Enrich lead contact records
Categories:
Similar to Clearbit
More Clearbit alternatives
Clay
Marketing & SEOBuild revenue systems and enrich prospect data using AI.
Clay combines data sources, automates outbound campaigns, and uses AI agents to research target accounts for go-to-market teams.
