Clay combines data sources, automates outbound campaigns, and uses AI agents to research target accounts for go-to-market teams.
What it is
Clay is a revenue growth and data infrastructure platform designed for go-to-market teams. It consolidates multiple information sources, enabling users to aggregate records, automate workflows, and execute outreach campaigns directly from a unified interface.
Key features
- Centralize multiple internal and external data sources in one location
- Access information from over 200 providers via a built-in data marketplace
- Deploy AI agents to research target companies and individual contacts
- Combine multiple data providers using waterfall enrichment for maximum coverage
- Sync targeted advertising audiences to major platforms like LinkedIn, Meta, and Google
- Automate messaging using native sequencing and custom workflows
Who it's for
Clay serves sales representatives, marketing professionals, and go-to-market operations teams seeking to scale outbound pipeline generation, enrich customer relationship management records, and automate prospecting tasks.
Pricing
Check the official website for current pricing.
Use cases
- Centralize multiple customer databases
- Research target companies using AI
- Combine data providers for better coverage
- Sync targeted ad audiences to major networks
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