Luma: AI creative partner for video, image, audio, and text genera

What it is

Luma functions as a creative partner powered by intelligent agents and custom models designed to help working creatives build, generate, and refine media assets rapidly. The system combines video generation capabilities like Ray 3.2 with brand intelligence models such as Uni-1 to maintain visual consistency across all generated outputs.

Key features

Research, generate, and refine media across video, image, audio, and text formats using specialized agents.
Control every frame and maintain continuity across cuts with Ray 3.2 video generation.
Apply brand intelligence at the model level with Uni-1 to carry style, character, and visual grounding into every asset.
Utilize built-in utilities for background removal, image blending, reframing, and upscaling.
Connect via API to integrate video and image generation capabilities directly into custom workflows.

Who it's for

Luma is built for fast-moving creative teams, filmmakers, marketing professionals, and enterprises that produce high volumes of visual media and require consistent brand representation.

Pricing

Individual plans start at $30 per month for the Plus tier, scaling up to $90 for Pro and $300 for Ultra. Team and Enterprise options are available with custom pricing upon contact, including additional options for shared credits and SSO.