Hootsuite is a social media management platform that helps businesses schedule posts, monitor trends, and reply to messages from a single dashboard.
What it is
Hootsuite is a social media management suite that brings publishing, analytics, customer care, and market research into one connected dashboard. Powered by AI, the platform helps marketing teams organize campaigns, track brand mentions, and measure return on investment across multiple social networks.
Key features
- Schedule and publish posts across multiple social channels using a central calendar.
- Monitor brand mentions, competitor performance, and industry trends with social listening streams.
- Manage public comments and private direct messages in a unified inbox.
- Generate post copy and images using built-in AI assistance.
- Build custom analytics reports to track engagement metrics and audience growth.
Who it's for
Hootsuite suits marketing teams, agencies, small businesses, and large enterprises that manage multiple brand accounts and need to coordinate social publishing and customer support workflows.
Pricing
Hootsuite offers tiered paid plans starting at $99 per user per month for the Standard plan, $199 per month for the Professional plan, and $399 per month for the Advanced plan, with custom pricing available for Enterprise users. A 14-day free trial is available.
Use cases
- Schedule social media posts
- Monitor brand mentions
