Frase helps marketers audit site content, draft search-optimized posts in their brand voice, and track visibility across search engines and AI tools.
What it is
Frase is a content operating system built to help teams win visibility in both traditional search engine results and AI search answers. It coordinates the entire publishing loop from initial site audits and keyword research to automated drafting, optimization, and publishing.
Key features
- Site audit tools that score pages for search performance and AI answer readiness, generating prioritized fixes.
- Brand voice learning that crafts drafts sounding like your actual writing style.
- Daily tracking of your brand share of voice across multiple search engines and large language models.
- Content Guard monitoring that catches ranking decay and drafts revisions automatically.
- Direct publishing integrations with WordPress, Webflow, Sanity, Wix, and FraseCMS.
- Conversational visitor question capture to find new content opportunities.
Who it's for
Frase fits content marketers, SEO professionals, agencies, and enterprise teams looking to scale organic traffic and maintain visibility where AI models source their answers.
Pricing
Plans start at $39 per month for individuals and single-site users. Professional tiers for teams begin at $103 per month, while scaling and enterprise packages accommodate multi-site brands and custom security requirements.
Use cases
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