Fairgen

What it is

Fairgen is a market research suite that combines synthetic data and simulated audience panels to help teams test ideas, analyze consumer trends, and gather customer feedback quickly. By utilizing digital twins built from real panel data, organizations can run directional studies and generate complete executive insight reports in minutes instead of weeks.

Key features

• Build custom private audiences by uploading quantitative and qualitative historical study data
• Access a marketplace of pre-tested digital twin panels covering diverse demographic groups
• Chat directly with individual simulated respondents to conduct depth interviews without scheduling
• Boost existing survey results by generating missing answers and filling data gaps
• Filter out low-quality respondents and detect fraud to maintain data integrity

Who it's for

Fairgen is designed for market researchers, product managers, data scientists, and marketing teams at organizations of all sizes that need rapid consumer feedback for brand, pricing, and messaging decisions.

Pricing

Fairgen offers subscription tiers starting with a 14-day free trial. The Starter plan costs $49 per month, the Pro plan costs $208 per month, and custom Enterprise plans are available starting at 2,500 credits per month.

Use cases